Intent Data

Intent signals every B2B sales team should track

Intent data used to cost six figures. In 2026, the right 8 signals, pulled from the live web, outperform most paid intent databases.

Leadzy results grid with enriched prospect details
Every prospect enriched with a verified email, decision-maker name, and intent score.
Puntos clave
  • Four signal families: hiring, stack, money, voice.
  • Pick the 3-8 signals closest to the pain you solve.
  • Speed of reaction matters more than breadth.

The four signal families

Every high-signal prospect shows activity in at least one of four families: hiring, stack, money, voice.

  • Hiring: new postings, recent hires, role changes
  • Stack: tool adoptions, migrations, integrations
  • Money: funding rounds, revenue milestones, acquisition
  • Voice: reviews, press, conference talks, LinkedIn activity

Which signals matter for you

A pattern: the signal that matters most is the one that immediately creates the pain you solve. If you sell sales automation, a new VP Sales hire beats a funding round. If you sell devtools, a GitHub commit frequency spike beats both.

Leadzy results grid with enriched prospect details
Every prospect enriched with a verified email, decision-maker name, and intent score.

How Leadzy operationalizes signals

Leadzy ships 62 live detectors that flag matching accounts in near real time. You pick which signals matter, we push matching prospects to your pipeline daily, on autopilot.

"The right 8 signals, reacted to within a week, outperform 500,000 stale records in a database."

Preguntas frecuentes

Is intent data GDPR/CCPA compliant?
Yes, when sourced from public, observable web data (press, job postings, reviews) rather than behavioral tracking. Leadzy uses only public-web signals.
How many signals should I track?
Between 3 and 8. More than that dilutes; fewer than 3 and you miss too many qualified accounts.